How We Help

Explore how our approach and client experience magnetize brands.

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Integrating numerous stakeholders into our storytelling efforts leads to more robust conversations and lasting connections. We consider all audiences who could benefit from hearing these stories and take action to ensure our messages and outreach tactics meet them where they are.

We use a diverse and integrated approach that incorporates the best tactics for our intended audiences. That means we blend traditional outreach channels with new media channels and paid activities with organic outreach. We also balance traditional media relations and advertising activities with third party endorsements, partnerships and influencer relationships. An integrated PR ecosystem ensures consistent messages are reaching the right audiences through many touchpoints and experiences that allow them to make sense of the story, and their relationship to it, over time.

When we have a full story to tell, we need to give it room to expand and grow. We must play out the story across myriad pathways and ensure it is woven through all communications and outreach efforts. Piecemeal work and short-term campaigns often make quick gains, but without lasting impacts or connections. A long-term, comprehensive program allows us to see the full scope of a story’s potential and gives us a framework to take incremental steps to reveal it.

A full story is one that captures minds and hearts. To tell stories in this way, we must deeply understand key audiences and invest in getting to know them and their key care abouts. When we have this understanding, we can craft and tell balanced stories.

We believe clients have the best outcomes with a team who can meet all their needs — from thinking and planning to creating and delivering. Each person working on these projects is connected to the full story and able to see how each piece of the work relates to the others. This is invaluable when running a comprehensive PR program. You need people working with you who understand everything about your story — from the big picture to the most minute detail.

What It’s Like to Work with Us

Methodical

Public relations is about more than splashy stunts and one-off campaigns. We take a strategic and measured approach to all we do, focusing on integrated, long-term efforts that lead to lasting impacts. Our team of expert strategists and top creatives build on deep research and good PR sense. Expect to see all the dots connected and the common thread of your story present through each tactic we present and deliver on.

Fresh

We balance our measured steadiness with agility and innovation. Expect for our team to bring great ideas to the table and to encourage you to try new things. Be prepared for a team that can identity and take advantage of trends and opportunities as they evolve. And know that when you’ve reached your goals, or ended an effort, we’re never going to settle. The question you’ll often hear is, “Where can we go from here?”

Candid

We know the stigma of PR firms — doctoring things up and putting a spin on everything. We don’t operate that way. We believe that to get the full story across, we need to have direct and transparent conversations. Expect to see truthful and conservative reporting and to hear our teams share clear and unadulterated advice. With all you spend on your efforts, you deserve to know what’s working and what’s not; you deserve a partner who will tell you the truth.

Supportive

Elevating your brand shouldn’t be a headache. It’s our intention for you to experience less drama, less friction, and less worry as you achieve your goals. We’re in this with you for the long-haul, so expect personalized attention focused on what’s best for you, your team, and your brand. Our “no-jerks” hiring policy ensures that every day you work with people who are smart and kind, who listen and who have your best interest at heart. This fosters outcomes that improve every aspect of our engagement together.

How We Can Help

These are the programs we deploy to help our clients forge deep connections with the audiences they care about.

  • Advertising

    Advertising is challenging in today’s world of fragmented audiences and evolving platform opportunities. To develop bold, multi-channel strategies that capture your full story, you need a partner who understands how paid media works today and keeps up with changes as they happen.

  • Branding

    When your brand and your branding align, you’re able to show the world your essence. Whether you want to create a new brand identity or refresh an existing one, we collaborate with you to understand your mission, vision, values, and target audiences to develop your positioning and personality.

  • Community Relations

    No organization exists in isolation, and engaging communities is essential when you’re ready to expand your organization’s story and impact. Getting an accurate read on the community’s needs and concerns is the first step.

  • Content Marketing

    Your business has many stories that can inform, engage, and delight your audiences. These stories are the foundation of strong content that can catalyze dialogue and connection. Once our agency identifies what your audiences want, we can help you to consistently produce and share relevant content that inspires, educates, and persuades. In the process, you build trust, establish yourselves as thought leaders, and drive growth.

  • Corporate Communications

    Your organization needs a workforce and stakeholders that are informed and invested in your success. If your internal team suffers from lack of clarity and alignment, your external audiences feel the impact.

  • Corporate Social Responsibility

    A corporate social responsibility platform is more than a list of activities. It forms the heart of a dynamic relationship between your organization and consumers, employees, and investors who value transparent business practices. When these individuals purchase, work with, and invest in your organization, they feel a sense of purpose and pride knowing that you are more than a transaction or service provider.

  • Crisis & Issues Management

    At some point, every organization confronts a crisis, and no two are alike. How you prepare, manage, and respond to unexpected situations can define your brand for better or worse.

  • Digital Engagement

    A best-in-class, user-friendly and functional website is essential to telling your full story. To get you there, our analytics experts and digital strategists plumb hard data and coalesce best practices to shape strategy and optimize performance. And our creative team crafts thumb-stopping visuals and copy to execute on an ambitious digital platform that educates stakeholders and drives conversions.

  • Employer Brand Reputation & Culture

    In order to attract and keep the best talent, your organization needs to present an appealing company culture. Our agency dives deep to understand your organization and helps you showcase your unique culture in a way that resonates positively with current and future employees.

  • Influencer Engagement

    In the vast, fast-moving world of social media, an influencer can help your brand stand out. They may even be able to highlight aspects of your story that are more “niche,” establishing you as a presence in the lives of audiences who remain untapped.

  • Media Relations

    Gaining the hard-won credibility and third-party endorsement of earned media is a challenge. Our team, with a deep bench of seasoned professionals that includes former journalists, knows how to develop key messages and match them with the right outlets and writers.

  • Social Media

    With the majority of internet users on social media, you need a strategy that builds and guards your brand and engages audiences where they are. We work with your organization to align your goals with today’s multiplying, evolving platforms, providing a strategy that accelerates growth and engagement.

Awards & Recognition

We take immense pride in our work and we’re delighted to see our dedication reflected in recognition from esteemed sources.

  • Agency of the Year

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    2018 & 2019 PRSA Houston

  • Best in Show

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    2019 Grand Excalibur PRSA Houston

  • No. 77

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    Inc. 5000 Fastest Growing Private Companies in Texas

  • 90+ Awards

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    Awards and recognitions for client work

What Our Clients Say

CKP provides crucial support to Da Camera in the areas of media relations, content marketing, advertising and social media, allowing us to make dramatic forward strides in those areas. It’s invaluable to our organization to be able to draw on the deep expertise of the CKP team. CKP is always responsive and focused on our needs.

Leo Boucher

Da Camera – Chamber Music and Jazz, Director of Marketing and Audience Development

I cannot highly enough recommend CKP when it comes to PR. I thought I knew and understood PR until I started working with the brilliant minds at CKP. They look at PR differently than many of the bigger firms- more of a 21st-century approach to public relations, then the traditional way people view and use PR. They are a well-rounded group, who not only understood our business but also understood our needs better than we did, which is why our brand presence and perception have never been higher since we hired CKP. On top of the great work they do, they are a great group of people, with high integrity and work ethic. It is apparent they believe in what they do, they believe in their clients and it shows.

Matthew Kades

McDonald's Owner/Operators Association of Greater Houston, President

CKP makes my job easier because their integrated services create efficiencies, they produce quality work, and I trust them. I don’t have to worry about quality with CKP because they listen from the beginning, so I trust work is going to get done and get done well. While MassChallenge was building the plane while flying it, CKP’s flexibility and nimbleness helped us exceed our goals.

Ren Mitchell

MassChallenge, Senior Manager