CASE STUDIES

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CASE STUDY: CULTURE MAP

CKP Founding Principal Carey Kirkpatrick was hired to lead the design and execution of an integrated marketing plan to gain widespread community awareness for a new media brand built on a digital-only platform, CultureMap.com. 

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Case study: CHASTANG FORD

Chastang Ford is owned by a family that’s been in the truck business since 1933. After experiencing several months of decline in advertising response and effectiveness, CKP was engaged to improve volume to their website, with the ultimate goal of increasing new leads and driving foot traffic in-store. 

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CASE STUDY: Theater District Open House

To reenergize the more than 20-year-old Theater District Open House event and spur new audiences, CKP worked collaboratively with Theater District Houston and the major resident companies of the Theater District to rebrand and reformat the annual event. 

 
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CASE STUDY: Prep awareness

CKP was chosen by AIDS Foundation Houston to concept and execute an awareness and education campaign targeted towards heterosexuals at high risk for contracting HIV. 

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CASE STUDY: Mcdonalds of houston

Local Houston area McDonald's owner/operators are regularly involved in local education, community programs and charities, using these good works to improve the lives of children and their families and strengthen communities.

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CASE STUDY: COALITION FOR THE HOMELESS + THE WAY HOME HOUSTON

Jennifer Evans has led the creation and execution of media messaging, community relations, crisis communications, outreach and engagement with underserved audiences, community partners and service providers.